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Idris Agüero

Designer, artist, collaborator
Washington D.C.

UX / Product Design
  1. East Palo Alto Community Archive
  2. Ashoka
  3. Decolonizing Wealth Project
  4. The Grunin Foundation
  5. MicroStrategy

Visual Design
  1. UI Design
  2. Print Design
  3. Graphics

Visual Art


About Idris ︎  ︎   ︎

Mark



I did the audience mapping, content strategy, and UX design for Decolonizing Wealth Project’s website.


Decolonizing Wealth Project (DWP) is an indigenous-led initiative centered around using wealth, reparations, and radical giving to repair and heal individuals and communities. 

The Challenge


  • The organization has powerful ideas but they needed to be made more accessible. 
  • The organization has multiple fundraising programs, a shop, and thought leadership to share. 
  • The website needed to be easy to navigate for unique audiences: funders, grantees, and collaborators. 




The Solution


I led the client through identifying key audiences and testing designs in order to create more accessible language and layouts. 
  • I interviewed members of the target audience to develop personas.
  • I worked with our business strategy lead and a content editor on the client side to streamline language.
  • I tested wireframes with members of the target audience to ensure it was easy to navigate. 
  • I collaborated with my team’s Visual Designer to apply the brand. 

I led my team through user acceptance testing and launch of the new website.
  • I collabroated with developers to ensure usability, seamless navigation, and accuracy of design.
  • I created a launch timeline and managed communication between my team and the client. 

See the Live Website ︎︎︎

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